Radiant Life Insurance branding was inspired by the story of the company founder, Tim Chuang. He’s own hardships in life lead to the mission of providing services that would help families in the unexpected event of illness or loss of their loved ones. The branding reflects his passion and core values of love, care, and family.
The logo is designed to read as both a lowercase ‘r’ for Radiant, the wings of a bird for freedom, and a heart shape for love.
A brand that is genuine, friendly, and approachable.
A complete set of brand stationery was created including the custom die-cut folder featuring velvet-finish deep blue card stock and gold foil press.
The colours capture the energy of the brand. The vibrant yellow is reminiscent of sun rays at dusk, light, and happiness. The deep blue for loyalty, trust, and wealth. The contrast create a strong visual that is impressive on both print and digital media.
Art Direction by Deborah Lau-Yu, Palettera. Photography by Jimmy Yu.